Sapore dell'anno 2012

Loacker Wafers win “Sapore dell'anno 2012 (Flavour of the year 2012)” recognition

Loacker wafers and coated wafers have recently been awarded “Flavour of the year 2012” status, a unique achievement in Italy among products in this food category.

Napolitaner 175g, Cremkakao/Chocolate 175g, Fondente/Dark Chocolate 150g, Vanille 175g, Milk 175g, Chocolat Napolitaner and Chocolat Dark Noir 118g, Chocolat Napolitaner and Dark Noir Quadratini cubes 136g and 68g: these are the products that entered the competition and won consumers over with their unmistakeable flavour.

The SAPORE DELL' ANNO (FLAVOUR OF THE YEAR) logo is awarded to products with excellent flavour that have been tested and approved directly by consumers.

With more than half a million tests carried out in 15 years, SAPORE DELL' ANNO (FLAVOUR OF THE YEAR) is all about what consumers think, as only products with a full, satisfying taste will gain their favour. SAPORE DELL' ANNO (FLAVOUR OF THE YEAR) is a genuine quality mark, one that is only awarded after rigorous and comprehensive sensory testing of products based solely on the views of a broad panel of consumers. The products are assessed in a blind test, without the consumers knowing which brand is which, at independent laboratories specialising in sensory testing. This ensures that brand image and reputation cannot in any way influence the taste test verdicts: all that is considered is the product’s flavour, appearance, aroma and texture.
SAPORE DELL' ANNO (FLAVOUR OF THE YEAR) is a much coveted form of recognition for the company and, above all, a real assurance of quality for the consumer.

For Loacker, this is a reward for our brand philosophy and product tradition of creating confectionery from a blend of the finest natural ingredients for over eighty years. It is also a real badge of approval for the entire Loacker team, who have embraced this philosophy every day from the outset.

It just goes to show that quality never goes unnoticed.